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Sunday, May 18, 2008

Gaining the SEO Advantage

SEO is a must have for every online-operating business. The best they could get their business at a very affordable price is through offshore outsourcing. When one decides to outsource offshore, having your website optimized at a price is ensured leaving you in a win-win situation.

Not convinced on the power of SEO to boost online business? Here are a few and basic facts on the Internet and the commerce that goes around with it:

90% of people using the Internet do not go beyond the first 30 pages when doing research

85% of Internet users choose to look in search engines to obtain relevant websites/information

75% of people using the Internet use the search engines because they want or need to purchase or avail of a service or product.

Having read this, here are marketing must-do's to increase your chances at gaining SEO advantages. So start working on the following:

Web presence is having an established identification or popularity through a collection of web files or websites throughout the World Wide Web. The availability of a person, or the detection of an online user can be made possible through the use of instant messaging, presence softwares/applications, and VoIPs.

Search Engine ranking is the site positioning among the results of a particular search engine query. The sites that assume to position at or near the top of the results list have a higher ranking. This needs the implementation of Search Engine friendly pages.

Web site traffic is a part of a web site profitability equation. Where web site traffic multiplied to conversion equals results or profits. This term pertains to the number or quantity of visitors a website receives. Its quality, on the other hand is termed as targeted traffic.

Conversion rate refers to the ratio of the traffic or visitors who completed a desired action (by the webmaster or owner). Desired actions can vary in forms. This may involve, newsletter subscriptions, email list membership, registration, downloads, product sales, service contracted, or any activity apart from simple page surfing.

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