SEO CodeBreaker - Topic 3 - Keyword Research

Well let's discuss the videos for Topic 3 of the upcoming SEO CodeBreaker. If people want to get search engine traffic and excellent SEO rankings then this section is the way to truly start it off. Topic 3 is, in my opinion, one of the most important facets of this program. Why? Because Keywords make or break a website. Google and every search engine uses them to generate website traffic by indexing relevant information based on the keyword used on said engine. Thus this part is essential. If you did your Market Research then you will know that this part is tightly knit to it. They go hand in hand because you will need to do first your Market Research immediately followed by Keyword Research and even use the first to leverage the second.

1. Keyword research. The importance of keyword text matching and how it can determine what your page is about.

- This is an explanation of how search engines use keywords to look up relevant information. If you put car insurance in Google the pages displayed will be about car insurance. This is fundamental to understand in order to use long tail keywords. It is also imperative to get a feel of how ones competitors uses the keywords in the market you have previously researched.

2. Keyword research tools. Using the right tool to build your keyword list is critical.

- This section is very useful. Most people would recommend using a keyword tool to build the keyword list. Charles approach is similar but with a different ideology behind it. He includes all of the best keyword tool options out there both paid and free ones.

3. The short and long tail of keywords. Understanding how you can leverage your keyword list to find high ROI keywords with the long tail.

- Another important part. If you intend to generate free website traffic then you need to understand the subtle difference between short tail and long tail keywords. Long tail keywords are much more profitable in the long run and Charles points out all the reasons why. So if you want those SEO ratings in earnest then master building long tail as well as using short tail keywords.

4. Picking the best keywords. How to find some overlooked gems by combining keywords and using misspellings.

- This is very important. Most people get their keywords on Adwords, settle down for a general term and then loose money instead of making money as they bid higher and higher. Charles teaches how to set up your keywords and create a database. But more importantly he teaches how to use misspellings to leverage your free website traffic.

5. How to use keywords in your sales copy and how to determine the best keywords in 24 hours or less. Learn how to weave your keywords into your sales copy for maximum exposure . Plus how to determine the absolute best keywords to use in 24 hours with a simple technique.

- You want to know about this section. Its the sales letter that makes the conversions most of the time. So this is where you need your most optimal keywords from your previous research. Charles teaches how to, in a natural way, weave keywords without over spamming them and still getting the effect you need.

6. Relevant keywords to use and how to use the keyword in your domain. Understanding how to use keywords that are relevant to your web site is critical. How to include your keywords into your domain name for maximum exposure.

- Make sure you have relevant keywords for your site but moreover understand how to use the keywords with the goals of your site. For example don't use the keyword free if you are trying to go for a sales. Learn how to weave your keywords with your domain. Adding this to the next Topic and the previous Market Research is fundamental.

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