Why is Keyword Research Critical?

As soon as you get into search engine optimization, you'll start hearing new phrases like keyword research. You're probably wondering what keyword research is and why is it critical?

Keyword research is a beautiful thing. Why? It is a glimpse into the minds of your potential customers and clients. What if you could gain access to a database of information on how your prospects thought about the products you are offering? What if you could identify the exact words they used in their minds? Couldn't you tailor your site and marketing to really take of advantage of that information? On the web, you can with keyword research.

There are large databases on the web that collect the search habits of people using search engines. Before you start screaming about privacy, the only thing being tracked is general search queries, not who is making them. At least not by name, but that is another subject that Google will have to answer to. But I digress.

With keyword research, you can access these databases and see the exact phrases people are using when they search for information in your business area. Let's say I sell books on dog training. I can search for all searches done by people that include the phrase "dog training" in them. The databases will then kick out all the phrases.

Depending on the systems, the phrases may include information such as the number of times a day, week or month the phrase was used in a search. The systems might also tell you how many other websites are trying to get ranked under each keyword phrase. For all intensive purposes, we are talking about a gold mine of information! The first step in any SEO campaign is to do keyword research and then embed them in your site as you can read here.

Aazdak Alisimo writes about search engine optimization for SEOServicecompanies.com.