Writing Articles and Following Up with Exceptional Customer Service

You have just started generating your first ten articles and posted them on your blog, forum, or web site. Now you can also submit them to the major article directories, but what should you do after that? You should set goals for weekly article production.

Please understand that article production will not usually bring instant business. Article production, and bringing in new business prospects, is a gradual process. You will need to produce hundreds of articles to see a flood of new business.

However, prospects that arrive through web directories, can easily be tracked; and when they call by telephone, some of them will tell you how long they have been reading your blog, newsletter, or articles.

Article readers tend to be pre-qualified buyers because many of them will follow your writing, for awhile, before taking the step to purchase your products or services. When they are interested in purchasing from you, you should have an excellent customer service system in place.

This is where small business can easily defeat the larger corporate giants. Try to call a customer service representative in a Fortune 500 company. Observe how long it takes to talk in your language and to a real person. This is not a role model that small business should try to copy.

Have you ever called a company by telephone, left a message, and never received a return call? How often have you been left on hold, before you finally gave up, hung up, and purchased a product from another company that cared about you?

Your useful articles, and the fact that you actually answer the phone, or respond to an inquiry, are a big advantage.

Copyright 2007 Paul Jerard / Aura Publications

Paul Jerard, E-RYT 500, has written many books on the subject of Yoga. He is a co-owner and the Director of Yoga Teacher Training at: Aura Wellness Center, in Attleboro, MA. http://www.riyoga.com He has been a certified Master Yoga Teacher since 1995. To receive a Free e-Book: "Yoga in Practice," and a Free Yoga Newsletter, please visit: http://www.yoga-teacher-training.org/index.html