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It's widely known among internet marketers that the higher the page rank an article directory has, the more traffic it receives. Article marketers know that when you're writing your articles and submitting them to the directories, it's a smart move to submit them to the most popular directories-the ones with the highest page rankings.

The reason for this is simple-a higher page ranking means that more people visit and see those pages-and it only follows that the more people see your articles, the more likely they are to be picked up by publishers searching for fresh and relevant content for their websites. Once they pick up your articles and publish them on their sites, your name and your link will be seen by every visitor to their site.

In this way you're getting your name out there as an expert in your field-as well as getting quality backlinks, traffic to your site and as a result of this, your page ranking increases.

Now let me explain why this is important. When someone does a search for something-let's say they're searching for dachshunds-they type in the word 'dachshunds' on Google or Yahoo and click on search. You've all done this before. In fact I bet you've even Googled your own name, haven't you? Who hasn't, but I digress. Once you hit the search button, another page pops up with all the results of your search. Let's suppose that you run a web business concerning dachshunds. You want YOUR website to come up on the very first page of those results, rather than on the tenth or fiftieth. The higher your page ranking, the higher your website appears in web searches. If your website appears on the first page of those results, your links are clicked on more often.

The importance of this is that the people clicking on your links are quality traffic because they come to you not by accident, but because they're looking for you. Someone who is already interested in what you have to say or sell is more likely to purchase your goods and services.

So, back to article marketing and how it can give you a higher page ranking on search engines.

You've written quality articles on-let's use our example of dachshunds again-and submitted them to the most popular and highest ranked article directories. Within your article are links to your website as well as your name. Search engines look for links, keywords, and use other secret formulas in order to create their page rankings. When your article has been picked up by publishers and placed on a number of websites, your name and links went with your article. This is what draws traffic to your website and increases your page ranking over time, and in turn this brings you even more targeted and quality traffic.

Article marketing to increase your page ranking also increases your bottom line, and this is a very good thing.

ABOUT THE AUTHOR: Brian T. Edmondson specializes in teaching others how to make money with Internet and Information Marketing. Discover his secrets of how fun and easy it is to make money on the internet at ==> http://www.BestBusinessOnEarth.com