Article Marketing - A Powerful Tool

Article marketing has many benefits which may include establishing yourself as an Author, lead generation, more traffic to your web site, improved search engine position and is becoming a necessary tool for doing business on the World Wide Web. Article marketing has become a proven strategy for raising your link popularity. It can also be a cheap way to compete with larger companies in your field.

It's best to write on topics that are closely related to your business type, while making sure that the article provides good content for the reader, no one wants to read a sales page. Every article that you write will need a resource box section that will contain your sales info including an (anchor text) link or two pointing to your Web site. You could have a terrific product and a wonderful sales strategy, but without the targeted traffic your online business could be going no-where.

You can take advantage of a ton of free article submission sites on the internet, where you can submit your articles for free, some also offer software and services to help in the process. Once approved, the sites will make your articles available for distribution and publication to ezines, webmasters etc... Now there is no more need to beg for reciprocal link exchanges, pay for text links, or spend hours posting free ads to link farms that no one will read anyway. Articles, written yourself, are becoming the fastest and cheapest way to see results from your efforts.

When done properly, article marketing can be a very powerful tool to drive loads of targeted traffic to your web site. Whether your business is brand new or you have been in business for a while, you can gain new customers from marketing your own articles. To be the most effective, article marketing should just be part of a larger, more comprehensive SEO strategy. Remember, the goal of successful marketing is increased business and most importantly profit and this can be achieved with the help of article marketing.

The Author is the owner/operator of several successful article submission service sites. Also offering a completely automatic article submitter More info and resources can be found at http://www.article-hut.com

Article Marketing is Your Best Viral Marketing Tool

The word viral marketing is tossed around right and left in internet marketing. Viral Marketing is a phenomenon that facilitates and encourages people to pass along a marketing message.

Viral marketing depends on a high pass-along rate from person to person. If a large percentage of recipients forward something to a large number of friends, the overall growth snowballs very quickly. If the pass-along numbers get too low, the overall growth quickly fizzles.

If you can get something to go viral on the internet with a link back to a site you are promoting you can write your own paycheck.

Article marketing is one method of viral marketing. There are thousands of websites, blogs and ezine publishers begging for content. To get your article into publishers hands you will need to submit them to article directories, forums and newsgroup announcement lists.

There are hundreds of article directories that let you freely publish your articles to their sites. You can search of these directories using your favorite search engine. Some of the top directories include:

Ezine Articles
http://ezinearticles.com

Idea Marketers
http://ideamarketers.com

GoArticles
http://goarticles.com

What makes an article become a viral marketing tool?

Relevant information - information that is right on the pulse of whats going on in your niche. For instance Google is hot, hot, hot right now in internet marketing. There are thousands of internet marketing articles on how to earn from Google. If you are a smart internet marketer you find something linked to Google and grab on because everyone is selling it and everyone is buying it. If you cant think up new material on Google or dont have an original idea dont worry you can still participate. If you have recently purchased a Google related product write a review. People will appreciate the feedback. If it is a popular product there are people doing keyword searches for that specific product and possibly finding your review.

No matter what niche you are in find the hot topics and write new information about the topic or write a product review. The hotter the topic, the more people are looking for it. Publishers are going to be more willing to publish a hot topic item that is well written.

Your bio must be up to par and fit in with the theme of your article. Nothing would be worse than to write a killer viral marketing article and that is passed around like a hot potato only to get no traffic because of a bad byline.

Charity Adams Has developed been developing online marketing campaigns since 1997. For specific details on developing a success viral marketing campaign using article marketing techniques visit freedesktopads.com/articles