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Friday, June 6, 2008

Article Marketing Traffic Exploded!

Article marketing is the one of the best ways to get traffic to your website. It's easy and free to do. But how can you get tons of traffic to your website? To get tons of traffic to your website, you should be working on your articles and how to market them. There are some simple ways that you can do it, and I hope that you use them in the guide shown below!

Article marketing traffic exploded

  • By going to different blogs about your articles niche and start networking with them, you can easily get a higher page ranking with your articles and get people to look at your articles more. The key to this tactic is to not piss off the bloggers about telling them that they should use your article. Just simply telling them that they should put your articles onto their blog will not work. You have to network with them and build a relationship with them. Don't just drop a comment and leave. That just pisses off the blogger, and your not going to get very good feedback.
  • Signing up with newsletters and networking with the owners is a viable way to get a higher page ranking for your article to increase your web traffic. Newsletters get sent to their mailing lists to a mass of people. If you can network with the owner of the newsletter, and get them to look at your article, they will gladly put your article into their newsletter content. Now your article will get linked to more than hundreds of people in your niche who trust that newsletter.
  • Writing tons of articles regularly is the key to article marketing. By simply writing 10 articles a day, your web traffic will increase significantly and quickly. To put it simply, the more articles that you write, the more publicity that your website gets. Also, search engines love articles, so by simply putting the link to your website into your articles signature, your websites page ranking will slowly increase. If you write more than 300 articles, that means you have more than 300 inbound links to your website!

Article marketing is a viable way to get tons of repeating traffic to your website, and should be used to your advantage. By using these simple tactics, your articles will soon soar and your web traffic will increase by hundreds!

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Get Listed on Page One Using The Best Article Submission Sites

Article directories have recently become very popular. There are over 600 directories on the Internet and more are appearing every day. Unfortunately, the average life of a new directory site is about three months. Within six months, over 80% of them will close their doors. I suppose it is because they were not making as much money as they hoped. Or perhaps it is because these sites are fairly time intensive, requiring an editor to review each article before it is published. It is probably a combination of these two factors.

For that reason, it is important to submit your articles to the best article submission sites. These are the biggest directories that have been around the longest and have the highest Page Ranks. I have submitted a number of articles on this subject in the past. In this article, I want to talk about backlinks and getting your website listed on page one of the search engines.

Backlinks are very important if you want to improve your website's Page Rank. The Page Rank of your website is one factor that determines popularity of your site. The more popular your site, the higher it appears in search results. The most popular site will appear as the first listing on page one of a search. The second most popular site will get the second listing, and so on. Ideally, you want your website to appear on the first page of search results. This can bring you tons more traffic than if your site shows up on page 150 of search results. If your site appears on page 150, you will see little if any traffic from the search engines.

One way to improve your Page Rank is by getting links from larger Page Ranked sites that point back to your website. An easy way to accomplish this is by submitting articles. Each time you submit an article, the article directory will post your links on their site.

But, it does you little or no good to list your articles with directories that have low Page Rank numbers. That is why it is important to submit to only the best article submission sites. I classify the best submission sites as directories with a Page Rank of 4 or higher. (The Page Rank of the article directory must be higher than the Page Rank of your own site.)

By consistently submitting articles to The Best Article Submission Sites, you will see the Page Rank numbers of your site slowly improve. And, as your Page Rank improves, your site will creep up in search results and you will develop more search engine traffic.

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Popular Article Submission Sites

One of the best ways top article marketers drive pre-targeted traffic to their Websites is by submitting quality articles to popular article submission sites.

Article submission sites are Websites that function as article directories or article banks. Most of the popular article submission sites allow authors to post their articles on their sites for free. Their are a few article submission sites that charge a small fee for posting and distributing articles, but it is a small price to pay for the quality service they provide. I feel that some of these sites are of better quality and service based on the fact that they do charge a fee and attract a higher valued client rather than some authors just looking for a free place to submit sub quality articles. In a sense it keeps the riffraff out. Many of the large reputable submission sites do review all articles submitted to them in order to assure quality articles are being posted on their site.

Article submission sites also provide a Webmaster with free articles who need content for their Website as long as they keep the article in tact and don not modify it in any way. This is a great way to build content on your website and feed the search bots with food to digest therefore improving your sites ranking.

Most of the top article directories usually require you to manually submit your articles and do not accept automatic submissions that could be generated by a computer email or software program. The reason for manual submissions are because they are looking for "real" authors and not some article spun gibberish. Manual submission sites require you to sign up for an account where you can log into your account and from there you can perform many beneficial tasks from tracking the number article views, author ranking, and a host of other great features.

When seeking out popular article submission sites you want to find sites that provide a high volume of traffic and rank high. One of the best tools you can use is Alexa. Alexa.com will provide stats on traffic ranking, page views, and related links. Sites with higher traffic rankings will undoubtedly provide more readers for your articles. These sites are the ones you want to concentrate on manually submitting your articles. A few of the top 10 sites I can recommend with high traffic ranking are: Ezine Articles, Digg, Isnare, Go Articles, Article City, Article Dashboard, Content Desk, and Article Alley.

As you can see, popular article submission sites are the ones that can inject your article marketing campaigns with a huge boost in free pre-targeted traffic. I'll take free traffic over paid traffic any day of the week. Give them a try and see what a difference it will make. I know they have worked very well in my article submissions and they can work for you too.

To Your Success!

-Craig S. Andrews

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Writing SEO Copy - 8 Steps to Success

We all know that the lions share of web traffic comes through the search engines. We also know that keywords and links to your site are the two things that affect your ranking in the search engines. Your keywords tell the search engines what you do, and the inbound links tell them how important you are. This combination is what determines your relevance. And relevance is what the search engines are after.

Theres a lot of information around about how to incorporate keyword phrases into your HTML meta tags. But thats only half the battle. You need to think of these tags as street-signs. Thats how the search engines view them. They look at your tags and then at your copy. If the keywords you use in your tags arent used in your copy, your site wont be indexed for those keywords.

But the search engines dont stop there. They also consider how often the keyword phrase is used on the page.

To put it simply, if you dont pepper your site with your primary keywords, you wont appear in the search results when a potential customer searches for those keywords.

But how do you write keyword-rich copy without compromising readability?

Readability is all-important to visitors. And after all, its the visitors that buy your product or service, not search engines.

By following these 8 simple guidelines, youll be able to overhaul the copy on your website ensuring its agreeable to both search engines and visitors.

1) Categorise your pages

Before writing, think about the structure of your site. If you havent built your site yet, try to create your pages around key offerings or benefits. For example, divide your Second Hand Computers site into separate pages for Macs, and PCs, and then segment again into Notebooks, Desktops, etc. This way, youll be able to incorporate very specific keyword phrases into your copy, thereby capturing a very targeted market. If youre working on an existing site, print out each page and label it with its key point, offering, or benefit.

2) Find out what keywords your customers are searching for

Go to www.wordtracker.com and subscribe for a day (this will only cost you about AUD$10). Type in the key points, offerings, and benefits you identified for each page, and spend some time analysing what words customers use when theyre searching for these things. These are the words youll want to use to describe your product or service. (Make sure you read WordTrackers explanation of their results.)

3) Use phrases, not single words

Although this advice isnt specific to the web copy, its so important that its worth repeating here. Why? Well firstly, theres too much competition for single keywords. If youre in computer sales, dont choose computers as your primary keyword. Go to Google and search for computers and youll see why Secondly, research shows that customers are becoming more search-savvy theyre searching for more and more specific strings. Theyre learning that by being more specific, they find what theyre looking for much faster.

Ask yourself whats unique about your business? Perhaps you sell cheap second hand computers? Then why not use cheap second hand computers as your primary keyword phrase. This way, youll not only stand a chance in the rankings, youll also display in much more targeted searches. In other words, a higher percentage of your sites visitors will be people after cheap second hand computers. (WordTrackers results will help you choose the most appropriate phrases.)

4) Pick the important keyword phrases

Dont include every keyword phrase on every page. Focus on one or two keyword phrases on each page. For your Macs page, focus on cheap second hand macs. For the PCs page, focus on cheap second hand pcs, etc.

5) Be specific

Dont just say our computers. Wherever you would normally say our computers, ask yourself if you can get away with saying our cheap second hand Macs or our cheap second hand PCs. If this doesnt affect your readability too badly, its worth doing. Its a fine balance though. Remember, your site reflects the quality of your service. If your site is hard to read, people will infer a lot about your service

6) Use keyword phrases in links

Although you shouldnt focus on every keyword phrase on every page, its a good idea to link your pages together with text links. This way, when the search engines look at your site, theyll see that the pages are related. Once again, the more text links the better, especially if the link text is a keyword phrase. So on your Cheap Second Hand Macs page, include a text link at the bottom to Cheap Second Hand PCs. If you can manage it without affecting readability, also include one within the copy of the page. For example, As well as providing cheap second hand Macs, we sell high quality cheap second hand PCs. TIP: If you dont want your links to be underlined and blue, include the following in your CSS file:

<style type="text/css"> <!-- a {text-decoration: none;} --> </style>

Then format the HTML of each link as follows:

As well as providing cheap second hand Macs, we sell high quality cheap second hand pcs.

7) Use keyword phrases in headings

Just as customers rely on headings to scan your site, so to do search engines. This means headings play a big part in how the search engines will categorise your site. Try to include your primary keyword phrases in your headings. In fact, think about inserting extra headings just for this purpose. Generally this will also help the readability of the site because it will help customers scan read.

8) Test keyword phrase density

Once youve made a first pass at the copy, run it through a density checker to get some metrics. Visit http://www.gorank.com/analyze.php and type in the domain and keyword phrase you want to analyse. Itll give you a percentage for all the important parts of your page, including copy, title, meta keywords, meta description, etc. The higher the density the better. Generally speaking, a density measurement of at least 3-5% is what youre looking for. Any less, and youll probably need to take another pass.

Follow these guidelines, and youll be well on your way to effective SEO copy.

Just remember, dont overdo it. Its not easy to find the balance between copy written for search engines and copy written for customers. In many cases, this balance will be too difficult to achieve without professional help. Dont worry, though. If youve already performed your keyword analysis, a professional website copywriter should be able to work your primary keyword phrases into your copy at no extra charge.

* Glenn Murray is an SEO copywriter and article submission and article PR specialist. He is a director of article PR company, Article PR, and also of copywriting studio Divine Write. He can be contacted on Sydney +612 4334 6222 or at glenn@divinewrite.com. Visit http://www.DivineWrite.com or http://www.ArticlePR.com for further details, more FREE articles, or to download his FREE SEO e-book.

Article Marketing - What Is It? Part II

So let's see if we can tie some of this together. It starts with the Internet, a huge amount of data indexed by words spread all over the world, but tied together through one medium. Then you have a goal, to make money finding people who want something you are trying to sell.

To accomplish this, you implement a strategy (Article Marketing). You do this to gain the attention of a specific group of people, only people interested in a specific set of topics. By providing them information for free, you are offering them a trade. They get the information they are trying to learn about and in the process they give you an audience to place your products or services in front of. We are betting that these people are predisposed to buy these products or services based on their interest in this information.

Let me try to explain it another way. The Internet has provided us access to millions of people interested in acquiring information. And by providing information specific to a particular subject or topic through article marketing, we know that the group of people created by their interest in this information are or may be interested in buying certain products or services.

So, article marketing is utilizing the tracking and research of key words used by people on the Internet to find specific information they are looking for. And through that research identifying these groups of people based on their interests in particular topics or subjects. You are trying to gain access or get this groups attention by writing articles using these specific key words that will be indexed and presented to these people through search engines. This is the tool they use to sort through all the information on the Internet to find specific information needed by or relevant to them.

So instead of paying to post an ad somewhere, there is enough traffic that you might be able to attract the interest of a segment of that traffic and get them to come to you for a product or service. You research the history of key words used by people on the Internet through search engines to create information for these people and publish it in places that the search engines have previously determined as places where information being published is of satisfactory quality for their customers, the search engine users. You want to give your article priority listing, a listing on the first page of results provided to the searchers.

Now you have information created and published to fulfill a specific need found through researching previous demands for key words, published in a place with the greatest likelihood to be found, to get the attention of the people who are looking, so you can let them know that you sell a product or service they are likely to be interested in buying. Boy I am glad we cleared that up...

What if Dan Iverson could show you how to write about any topic on earth and make money? He'll teach you how to better understand human nature as it relates to e-commerce; how people, from their perspective, come to make a purchase on the Internet. I am talking about learning how you can pick a topic of interest, write about it, and with the right tools and a little research find connections between your readers and real products and services, of which you can become an affiliate and make money. Here is the best part. I will teach you all of this absolutely free. That's right, click on this link and you'll get the full Affiliate Masters Course Free. This is no joke, I promise once you start to read this course, you will see and learn the logical system of affiliate and information marketing. It will open your eyes to the greatest and most versatile opportunity in known history: the Internet. Even if you have a website, you can use these techniques. http://aggressiveinternetmarketing.net/free-tool.html