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Wednesday, June 11, 2008

Three Things You Must Do Before You Submit To Article Directories

To all writers and non-writers out there, now is the time to start digging up those creative writing skills.With modern communication technology comes the popularity of information-based marketing, which is one of the oldest and most effective techniques in getting targeted prospects to sites and converting them into buyers. This is

Of course, the whole goal of the search engines' ranking schemes is precisely to deliver good, relevant content to users. The mechanism for how search engines select and reward good, relevant content is essentially just a technical issue, though admittedly an extremely important technical issue.

But even in purely technical, mechanistic, terms, web content affects search engine rankings three ways:

1. inbound links

2. website mass

3. keyword optimization

1. Web Content and Inbound Links

Inbound links are the number-one factor in getting search engine rankings. They also yield plenty of traffic on their own. The importance of links is what has led many people to say that content is no longer important. But those people forget that content really does play a big role in getting links in the first place:

* At the very least, good content will make potential link partners more comfortable with linking to your site. No one wants to link to a link farm, splog, junk site, or even just an unprofessional-looking site.

* Lots of good content gives other webmasters (and particularly bloggers) a reason to link to your site spontaneously without being asked.

* You can allow other websites to post your content in exchange for a link back to your site.

2. Web Content Mass

More web pages of content = more search engine traffic

Heres why:

1. Adding pages to your site is like putting out extra nets to catch surfers.

2. Search engines see bigger websites as more prestigious and reliable.

3. The more content you have, the more reasons you give other webmasters, particularly bloggers, to link to your site spontaneously, without being asked.

3. Web Content Keyword Optimization

Keyword optimization used to be the most important step in SEO. Now it matters little in ranking for highly competitive keywords.

Still, keyword optimization can really help you get traffic from searches not on competitive keywords. While you may never rank number 1 for "finance," you may still show up tops for a search on "household finance rent federal tax deductions" if you have that phrase somewhere in your content. Such non-competitive searches make up a very large proportion of total web searches.

Web Content Keyword Optimization Checklist:

There are four legs to keyword optimization:

* Research/selection

* Density

* Prominence

* Stemming/Variation

Keyword Research and Selection

You need to identify keywords searched on by your target audience. Use tools such as those offered by WordTracker and Yahoo Search Marketing (formerly Overture).

There are two big pitfalls to avoid:

* "Negative keywords" that look relevant but are not really searched on by your target market. For instance, "website copy" is a synonym for "website content," but most people searching on "website copy" are looking for software that copies an entire website to the hard drive for offline browsing.

* Impossibly competitive keywords that you have no realistic chance of ranking high for them. How do you know if a keyword is impossibly competitive? One rough measure is to look at the PageRank of the webpages currently ranking in the top three for that keyword. If the PageRank of those pages is much higher than the PageRank your site will likely have in the future, you will probably never outrank those pages.

A pay-per-click campaign with Google Adwords of Yahoo! Search Marketing will help you to find which keywords really are searched on by your target audience.

Keyword Density

Keywords appear in the content the right number of times for search engines to recognize the page as relevant, but not so often that it looks like keyword stuffing. The longer the content, the more times the keyword should appear.

Keyword Prominence

Keywords appear in just the right positions within your web pages for search engines to recognize them as relevant. The page title, headings, and first lines of the page are often considered the most prominent positions.

Keyword Stemming/Keyword Variation

* Using variations of the keyword will help ensure web pages appear relevant to the next generation of more sophisticated search engine algorithms.

* In the meantime, variations of popular keywords helps your site appear for the "non-standard" searches on variations of the keyword.

There are three main types of keyword variations:

* Word-stem variations. A stem of a word is its base. For instance, "optimize" is the stem of "optimized." Other stem variations of "optimize" include "optimizing," "optimizer," and "optimization." You can also shuffle the component words of multiple-word keywords. Variations of website content would be web site content, web content, content for websites, and site content).

* Synonyms (such as web page content, internet content, or writing for the web for website content).

* Related terms (such as internet, SEO or web page).

For many people, the SEO side of content feels like a moot point. You need content for your visitors even if no search engine spider ever notices. But every website budget, both of money and time, is finite. If you're ever choosing whether to invest in another link to please search engines or another page of content to please your visitors, don't forget: search engines still like content, too.

About The Author
Joel Walsh is a writer and owner of UpMarket Content, a website content provider. Request a no-cost, no-obligation proposal for your website content: http://www.UpMarketContent.com/website-content [Requested anchor text: "website content"]

Viral marketing is a methods of list building

There are multiple methods of list building, and if you are just getting started, until you have gained mastery over one or two methods, it is advisable to use multiple methods of list building strategies. You’ll see every step of the process, no matter how small, in exacting detail so

This particular area of article marketing has probably had more to do with my success in article marketing than anything else that I have done. I am a particular avid tester, and by testing I was actually able to create two article marketing methodologies.

I created different tracking pages for different sets of article directories, and ranked each of these sets of article directories according to the amount of traffic they brought me. Using the process of elimination, I was able to quite quickly determine which web sites were good for generating direct traffic from my articles, and which web sites were best for creating long term inbound links. I have also used my tracking techniques to determine which article marketing submission and distribution services were most effective. This actually spurred me to drop some of the article submission and distribution services I was using at one time, in favor of doing more of the work myself, and outsourcing to an individual rather than a firm, the submission of my articles.

There are two primary tracking methods I employ, and I will attempt to go through these in as detailed a fashion as possible, as I personally believe this is one of the most important aspects of your web business.

You see, in most of the web marketing you do, you will find that on average, your long term results are not necessarily positive, in aggregate. But if you isolate the productive portions of your strategy, and drop the ones that are pulling you down, you can often create profits or results, even when initial results are ho-hum.

Here are the two article marketing methodologies:

1) Write lots of articles and submit to a short list of special article directories for immediate traffic

2) Write a small number of articles and submit to a long lost of various article directories for long term search engine traffic.

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, Your Article Writing and Promotion Guide

Download it free here: Secrets of Article Promotion

Sean Mize is a full time internet marketer who has written over 1574 articles in print and 11 published ebooks.

Viral marketing is a methods of list building

There are multiple methods of list building, and if you are just getting started, until you have gained mastery over one or two methods, it is advisable to use multiple methods of list building strategies. You’ll see every step of the process, no matter how small, in exacting detail so

For a marketer on the Internet, search engine optimization is one of the most important things that should be learned. The first thing that you will need to do is to select a keyword that you are going to use and then include it inside your title tags. It is very important that you use some other words with your keyword in your title tag. Including your keyword or keywords in your content is also very important but you have to always bear in mind that your content has to read well at the same time.

Having content that is loaded with keywords that doesn't read well can work against you because you must remember that after you have someone visit your website, it has to be fun and interesting for them also. Submitting articles to article directories is also an effective tool for SEO but there are few things that you should know about it also. You should never submit more then five articles per day, as submitting more can get you stuck in Google's sandbox for a period of time.

Having fresh and interesting content in your website can not be overstated, because the idea is to have visitors become paying customers and there is nothing like boring and stale content to drive people away. It is also important to remember to have tasteful content that is palatable for the general public. It is important to always bear this in mind if your goal is to generate income. Only submit your site once to each directory and then check to see when you can expect to receive a denial or confirmation. There are many directories that will consider it spamming if you submit your website even as few as two times. You should be reasonable in your expectations with regards to time and remember that you are not alone on the Internet and other people are competing with you.

Written by Alesandra Gibson. Find the latest information on Utah Search engine optimization as well as Search engine optimization

Viral marketing is a methods of list building

There are multiple methods of list building, and if you are just getting started, until you have gained mastery over one or two methods, it is advisable to use multiple methods of list building strategies. You’ll see every step of the process, no matter how small, in exacting detail so

Article marketing is the number one thing I do online. Why? Why do I spend time writing articles when there are so many other good ways to make money online?

I actually stumbled into article marketing to make money online. I started with a small website, and to get search engine traffic, I did two things: 1) I submitted to web directories and 2) I wrote articles, included my links, and submitted them to various article directories online.

What happened? The first thing that happened is that I gained top ten search engine rankings for several different keywords and then I continued to submit articles, but I began testing the article directories for best response. I found one that out paced all the others combined, and began to submit only to that article directory.

My traffic began to climb but what happened that was even more exciting was that the people who subscribed to my list via the article marketing each bought as much as 5 times as much as visitors derived from most other sources (outperforming PPC by about 10 times or more).

This of course surprised me, but when I began to think about it, I realized what had happened anyhow, this is my theory:

1) I write a lot of articles. So people have the opportunity to get to know me before the subscribe to my list they already have passed the relationship building step before they get to my list, so I can start selling my products right away, while they are still hot, interested in the types of products I offer.

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, Your Article Writing and Promotion Guide

Download it free here: Secrets of Article Promotion

Do you want to learn how to build a massive list fast? Click here: Email List Building

Sean Mize is a full time internet marketer who has written over 700 articles in print and 9 published ebooks.

Making Money with Your Blog!

A place for finding the Nuts and Bolts for Making Money Online with Affiliate Marketing Business Opportunity!

Let me ask you a very important question. Are you experiencing the results that you want from advertising your product. If you are not getting the results that you want you need to seriously consider promoting your website using articles.

As the famous sales trainer Jeoffrey Gitomer once said people only buy from people that they like, know and trust. If you write articles consistently and submit them to the major article directories you will find that people will build a relationship with you by reading your articles. Over time they will come to like and trust you because some people will like your writing style.

Now these people are the perfect candidates and if you treat them right will become your paid customers. This is the process that you need to follow. You have a link to a squeeze page in the bio of your resource box. On this squeeze page the reader can download a free report. This will build an additional layer of trust because if they like this they are very likely to purchase your product.

Once they have been added to your autoresponder this becomes your sales funnel where you will weed out the tire kickers from the serious buyers. I suggest that you have a valuable 7 day email course first before you try and sell to your subscribers. This will substantially improve your responsiveness. After this you need to have a few emails presenting a hard sell for the product that you are promoting.

Let us look at why this technique works so well with getting sales even if you have never gotten any before. Your subscribers will trust you because they know you very well from your articles. You first build up rapport with them and later on present a hard sell once you have established rapport with them

Try this and see how the sales of your product goes through the roof.

Are you really interested in driving massive traffic to your website?

Here's the answer:

Secrets Of Article Marketing - Download your free ebook now.

Mark Abrahams is a full time internet marketer who has helped others to earn a living online.

Three Things You Must Do Before You Submit To Article Directories

To all writers and non-writers out there, now is the time to start digging up those creative writing skills.With modern communication technology comes the popularity of information-based marketing, which is one of the oldest and most effective techniques in getting targeted prospects to sites and converting them into buyers. This is

If you happen to browse the Internet looking for something, you immediately go to a search engine site, right? This is where article marketing comes into play. An article marketers aim is to be excellent in writing the articles and be ranked in search engines to sell their products or services. Always remember that not all articles are ranked equally even if their titles are identical. If you have been using the traditional copywriting concept, then its time for you to think about how you could improve your rankings.

Competition on the online market is very widespread and more business owners struggle to get more customers. One of the secrets to successful article marketing is the keyword formulation and of course, the title making. If you want your articles to be included in the search engine results, you should make a title that contains the most vital words. Bear in mind that the first three to five words of your title will determine its probability to be included in search engine results. Therefore, you must be determined enough to formulate a very rich title.

Avoid using irrelevant words on your title. As much as possible, obtain all the possible primary and secondary keywords you can relate to your articles. Put yourself in the readers shoes, does the title appeal to you? Does it present valuable information? Are your key words rich enough? These are just some of the questions you should think about.

Having a keyword research tool will be of great help to you. Some sites give free research tools for you needs. You can also try to look for ways on how to do good keyword research. If you want to make the most out of article marketing, you should also focus on how you will achieve great amounts of traffic by creating smart titles and including the perfect resource box.

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, Your Article Writing and Promotion Guide

Download it free here: Secrets of Article Promotion

Sean Mize is a full time internet marketer who has written over 1574 articles in print and 11 published ebooks.

Three Things You Must Do Before You Submit To Article Directories

To all writers and non-writers out there, now is the time to start digging up those creative writing skills.With modern communication technology comes the popularity of information-based marketing, which is one of the oldest and most effective techniques in getting targeted prospects to sites and converting them into buyers. This is

If you have been in the internet for quite sometime, you probably know that article marketing is currently the best product and website promotional tool in the internet today. It is one of the most used marketing methods as it is relatively easy to maintain, it is cost-effective, and it never fails to bring favorable results to marketers.

If you have been using this technique and would want to improve the benefits you are getting from it, these 3 amazing new ways will help you advance with article marketing:

1. To increase your click through rate, improve your titles. Make them emotionally and logically-charged so online users will be compelled to open and read your articles. Use simple, action verbs that are proven to subtly move people to act on your favor.

2. To increase your reader base, improve your content. People would always want to read articles that are compelling, interesting, useful, and packed with valuable information. When you are able to present them with these kinds of articles, they will not only support your other articles but they will most likely recommend you to their friends and family members. Strive to make your content quality, beneficial, and easy to understand so you can easily expand your reader base.

3. To increase your conversation rate, improve your resource box. The only way to drive online users to your website is by presenting them with a compelling resource box. So, what makes a resource box enticing or compelling? It must be short, uses powerful words to drive online users to click on your website's URL, and it must contain a "bait". A bait is simply an incentive that your potential clients can get once they visit your website.

To learn more, download my free guide, "How to Generate $15,000 Per Month Online" here: "How to Generate $15,000 Per Month Online"

Sean Mize is an internet marketing mentor who teaches people to generate over $15,000 per month online via automated systems and product funnels.