Viral marketing is a methods of list building

There are multiple methods of list building, and if you are just getting started, until you have gained mastery over one or two methods, it is advisable to use multiple methods of list building strategies. You’ll see every step of the process, no matter how small, in exacting detail so

Search engine positioning is imperative for gaining online visibility, credibility and website traffic. Call it common sense, ego gratification or simply human nature for individuals, businesses, or bloggers alike to aspire to carve their name into the #1 spot in the SERPs (search engine result pages) and firmly establish bragging rights in Google, Yahoo, MSN and countless secondary search engines.

Aside from the traffic and exposure, there is nothing quite like that top 10 feeling, even more so, if you're feeling lucky and play your cards right, you may in fact lay claim to multiple high ranking positions with tremendous daily search volume as a result of these website positioning tactics.

The sad truth about this is, working hard to achieve a competitive term can be short lived as you may celebrate your top 10 victory before going to sleep, only to wake and find your site punted to a less than satisfactory 12 positions into the nether regions of the 2nd page. Just be prepared, if you aren't defending your keep, all is fair in love and war, and as you know, the competition never sleeps.

Being at the top of the food chain has its advantages, whereas in this instance its the top of the organic listings in Google, Yahoo, Altavista, Ask, MSN and the other top tier search engines that is the prize sought by millions of proud online participants. The advantages are obvious, so without digressing into the reasons why it is important to be in the top 10 organic search results, lets take a brief look at the two types of search engine positioning that can either be (a) the greatest sense of elation you have ever felt in your adult life or (b) the reason why you lose sleep at night thinking about all the traffic you missed, from one slip off the rung.

The Two Types of Search Engine Optimization

In essence there are only two types of optimization, intentional optimization (the words and key phrases you aspire to attain) and the unintentional key phrases (otherwise known as long-tail) optimization. The first typically occurs through meticulous keyword research, building backlinks, link hunting (browsing through your competitors links and looking for patterns, similarities, tactics, etc.) as well as employing various website promotion strategies to catapult your site into the top 10.

The other type of optimization comes through semantic relationships of the keywords your pages are optimized for (or your competitors) triggering responses from search queries and giving the one with the most relevance (or backlinks with the keyword in question in the anchor text) the vote of higher search engine positioning.

One example of intentional optimization are when companies strategically purchase or use a URL with the keywords in the name. Although this is slightly off topic, it deserves a sentence or two to at least bring the tactic to light.

For the sake of elaboration, a website with a keyword in the URL typically has precedence over sites that do not have those keywords in the name (title or description). For this reason strategically it makes sense that if you wanted to rank for a term from the start, then you may wish to consider purchasing a domain with the keywords in the title. Owning the URL and not hosting your site there (just pointing at your current domain through domain forwarding) is not as effective as actually hosting your old site there and performing a 301 redirect at a new keyword-rich URL to give the new address a dose of link love and juice from your previous link building efforts. This is only one of many types of intentional optimization utilized for website positioning.

Another example of intentional optimization is through the use of deep links to give your internal pages more ranking potential from using the key phrases that comprise those internal pages as the anchor text (the text used in the link) for link building when you are developing backlinks from related or authority websites. This of course is nothing new, and when applicable you can control what is in the link instead of click here, depending on the website, if it's a directory, a press release or article. The ideal method of course is writing an article and using the author's resource box to add your leading keyword as a hyperlink to you site or in the instance that it's a blog post, you ultimately get to control the hyper link, the page it points to and the text used to link. For this reason, blogs are the hands down best choice for building links using a platform like word press which by default works wonderfully for optimization purposes if employed correctly.

In any case, this revolves around intentional optimization. The icing on the cake comes later when you realize that if you optimize enough terms that are less competitive, your site begins to move up the tail (the rungs of associated keyword combinations) so to speak and starts to rank for terms with higher relevance and traffic over time as the process gestates.

As a result, it is not uncommon to begin toppling associated key phrases, based on the strength of your content and optimization method. In laymans terms, if you are targeting a category for search engine positioning, the logical thing to do is use "exact match phrases" in the description and body copy when applicable. This creates an association with your site when those same queries are searched for online, much like a signal flare calling in the search and rescue team.

The glue between on page optimization and off page optimization is the volume and quality of the backlinks your pages receive from other websites. Controlling how your website is linked to can mean the difference between you ranking for "click here to visit" or "your main keywords", so if the links pointing at your pages happen to have those same "exact match phrases" your pages are geared toward, then guess who is going to rank higher (at least in some search engines, mainly Google based on personal experience) which is great, for intentional search engine positioning.

Another by-product is, since you know that this process is the underlying basis of ranking higher in search engines (at least for the time being, until other methods are in place to determine relevance). Then choosing the right words for link building are far more important than just making an assumption and using any old text for link development.

As an example, according to word tracker (a keyword research tool), the term search engine optimization for example has a daily search volume of 14,329 per day (which is an extremely high search volume). However if you add one word to it like search engine optimization company or search engine optimization services for example the daily search volume is 323 a day and 292 a day respectively, quite a decrease from the root phrase.

In addition to that, the competition for those terms is also proportionately less than the root phrase. So say for example that you wanted to get a piece of the action and optimize that keyword for your website, the last place you would want to start is at the top of the food chain. Its almost like a newborn hatchling trying to take on the king of the jungle, at very best its amusing and typically results in a frustrating exercise in optimization.

However, on the other hand, if you start at the bottom of the chain and work your way up, chances are you will amass numerous top 10 positions, grow your traffic organically within the realm of that keyword and unintentionally optimize several keyword combinations as a result of covering the pivotal terms (through exact match, anchor text link building) which would later be used in unison during long-tail or more specific queries from prospects performing searches.

So, ideally one should always try to start small and work your way up the chain but also try not to overuse the secondary lesser terms too much otherwise you may only be able to rank for them specifically in that exact order. One remedy is (a) use the root phrase in the descriptions and on page (b) build links with the secondary terms to cover your bases. This becomes apparent later if you try to optimize the less popular terms first and then attempt to go for the main meat and potatoes which is in my opinion more difficult.

By keeping your descriptions and titles lofty with the supreme goal in mind, when you do hit the appropriate digital density to topple the equation in your favor, your pages are already-ready-already as you grow your site into those proverbial key phrases / shoes.

So, remember, dont think like a hatchling, trying to take on a lion at this point is futile, grow your keyword list and strategically acquire rankings (one key phrase at a time) and eventually you will attain the top ranking keywords in your niche.

In the meantime, aside from discouraging others trying to figure out just how you climbed that ladder, your job is to stay ahead of the pack and keep abreast of the next emerging high search volume keywords that can rank all the way to the bank. Catch the wave in time, and you can ride it all the way to the shore and have just enough time to capitalize on it before it spirals down the chain.

Jeffrey L. Smith is an seasoned search engine optimization strategist and founder of Seo Design Solutions Seo Web Design Company in Chicago. Jeffrey has been involved in developing Internet Marketing Solutions since 1995 and brings unique optimization methods and search engine strategies for businesses seeking organic search engine positioning.

Three Things You Must Do Before You Submit To Article Directories

To all writers and non-writers out there, now is the time to start digging up those creative writing skills.With modern communication technology comes the popularity of information-based marketing, which is one of the oldest and most effective techniques in getting targeted prospects to sites and converting them into buyers. This is

Almost all webmasters today are trying with all their might to improve their article marketing to get ahead of the pack. If you are one of them, these 4 reliable steps will help you improve your article marketing campaign:

1. Make your articles worth reading. The content of your articles is one of the most essential elements that can determine the success of your marketing efforts. If your articles are lousy, no matter how many you submit to publishing sites, you will surely fail on this technique. Instead of focusing your efforts on multiplying the number of your articles, concentrate on giving your readers content-rich, useful articles. As article marketer experts will put it, it's better to have 10 quality articles than have 1,000 lousy articles, because quality articles will be surely be republished and can result to numerous inbound links.

2. Optimize your content. Before you write your articles, identify the keywords that you are targeting. Then run these keywords on keyword analyzer tool so you can get relevant, long tail keywords that you can use on your content. By doing so, you can avoid using your main keyword over and over again and not make your article sound redundant.

3. Adhere to the rules set forth by publishing sites. You would want your articles to be published the first time you submit them, right? You do not want to waste your precious time revising your articles later on just so they will meet the standards of major article submission sites. To save you from this dilemma, learn and understand the various terms of article submission sites even before you start writing.

4. Master the art of writing killer resource box. Of course you would like to have an amazing clickthrough rates so you can convert readers to online visitors. You can easily do so by learning how to write powerful resource box.

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Sean Mize is an internet marketing mentor who teaches people to generate over $15,000 per month online via automated systems and product funnels.

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The popularity of article marketing cannot be ignored these days. Millions of online entrepreneurs and marketers from all parts of the world are using this technique as their primary marketing tool not only because it is cost-effective but also because it delivers great results in terms of traffic generation and product promotion.

Here are the 5 creative secrets to make money with article marketing:

1. Improve your writing skills. It doesn't matter if you are a beginner or if you are already an expert writer. If you want to get ahead of the pack and consistently set yourself apart from the rest, you must strive to master and improve on your craft. By doing so, you will be able to offer your customers with nothing but the best every time you write your articles. You can easily increase your skill level by writing on a regular basis, expanding your vocabulary, working with other expert writers, and attending writing seminars.

2. Use a killer resource box. If your resource box is unable to convert your readers to potential clients, your conversion rate and sales will surely suffer. So, make it enticing and attention-grabbing by including your name, your expertise, a powerful call to action, and a compelling elevator pitch. You may also opt to offer incentives like free ebooks or tutorials to boost your conversion rate.

3. Produce more articles. To easily boost the number of your inbound links that can greatly help you strengthen your online presence and pull up your search engine ranking, strive to multiply the number of your articles. This can easily be done by producing short articles that are quicker to write or by hiring a ghostwriter.

4. Consider your potential readers. What information do they need? What are their pressing issues and questions? What is their preferred writing style and writing format? What is their gender, age, economic status, educational background, and occupation? Get to know the people to whom you are writing for so you can easily choose the type of information that they will appreciate and make your content highly targeted to their needs and demands.

5. Make your articles interesting to read. Never bore your readers by sounding too formal or too stiff. Instead, try to sound warm and friendly by using conversational tone. It would help if you can insert questions once in a while or share interesting personal success stories that your readers can easily relate to.

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Sean Mize is an internet marketing mentor who teaches people to generate over $15,347 per month online via automated systems and product funnels.

Viral marketing is a methods of list building

There are multiple methods of list building, and if you are just getting started, until you have gained mastery over one or two methods, it is advisable to use multiple methods of list building strategies. You’ll see every step of the process, no matter how small, in exacting detail so

Let me ask you a very important question. Are you still struggling to see results from your article marketing efforts? You may be writing articles, but simply not getting the results that you want.

In this article I would like to go over the key ingredient for article marketing success. You simply are not writing enough to achieve success. The biggest problem is that if you plan on only doing one article a day then this method of promotion will not work.

You are branding your name on the internet. When people subscribe to your newsletter or purchase your product it is because you have built your brand up and people trust you enough to do business with you. As the famous sales trainer Jeoffrey Gitomer once said people only do business with other people that they like, know and trust.

Ask yourself honestly who would you rather purchase from somebody who has 5 articles out there or somebody who has 500 hundred articles. If you read 500 articles by one author you are more likely to trust them and purchase their product than if you only read 5 articles. So to dramatically increase your business you need to increase the number of articles that you have out there.

This is a common mistake by many newbies. They think that all they need to do is write 20 articles and they are going to achieve massive success. You need to be producing and submitting articles to directories on a consistent basis to make this method work. Eventually you will build your brand as an expert in your market and when people are ready to purchase they will automatically think of you first.

Are you really interested in driving massive traffic to your website?

Here's the answer:

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Mark Abrahams is a full time internet marketer who has helped others to earn a living online.

Viral marketing is a methods of list building

There are multiple methods of list building, and if you are just getting started, until you have gained mastery over one or two methods, it is advisable to use multiple methods of list building strategies. You’ll see every step of the process, no matter how small, in exacting detail so

It is well known that major search engines rank your website based on the quantity and quality of links that are pointing to your site. Webmasters use various methods to increase their website's link popularity. One of them is using text links ads. These are ads that are very similar to newspaper's ads, without graphics. You just write a headline with a short description and include the link to your website. Visitors clicking on them are directly sent to your site. And obviously, the search engine spiders visiting those websites follow your link. And because these are one-way links (also called backlinks), they have a higher weight in the search engines's algorithms which determine your website's ranking.

The most important part of this method is to choose the website where you put your link. For obvious reasons, most webmasters prefer to place their links on highly ranked websites or directories. The higher the Pagerank of the website offering you a one-way link, the better for you. In fact, the most effective quality links are those placed on PR5 websites or higher.

Some webmasters buy text links at a monthly basis, what the advertisers call recurring billing. You place your inbound link on a high ranked website and you pay an agreed fee every month. This method has the disadvantage of tying you up for long i.e. if you don't pay your monthly bill, your link will be removed and you'll no longer have the benefit you were looking for in the first place: having a quality link pointing to your website from a high ranked website.

But there is nowadays another interesting alternative: some text links directories offer the possibility of placing your link with a one-off fee. You then have a permanent link to your website. No recurring billing! No link removal! And the most exciting feature is that those one-off payments can costs as little as $1-$5. This is a cheap and highly cost-effective method of increasing your popularity. Usually, webmasters who want their website to appear at prominent places, such as the homepage or the top of a category page, have to bid more than the others. They decide what they want to pay in order to appear where they want. A fair enough system, in my opinion.

How to identify such websites? Do as I did. Use Google. You can make a search via Google, using keywords such as -buy cheap text links- for example.

I hope that this article will be useful to those new webmasters who want to increase their link popularity.

Sim Mus is the owner of a making money online via internet marketing website. He recently discovered a PR5 - Web Directory specialised in high quality and cheap text links ads and is as always more than happy to share his experience as internet marketer.