Article Marketing Is Like Hiring A Salesman? How Can That Be? Part III Of III

The more I think about the parallels between writing and publishing articles with directories and hiring a sales rep, the more fun I am having with it.

One of the questions that people ask a lot about article writing is can they write about multiple topics or subjects. The answer like so many other things is a conditional, *yes, but.*

Let me explain a little first. The problem is one of perception. People have a hard time accepting that a life coach may also be an expert at crocheting. Somehow, one area seems to diminish the level of acceptance and credibility of the other.

Imagine if you were going in to buy a Lexus, and you decided you wanted to wait a little while before making a decision. Then the sale rep asked if he could come over later in the week and give you a free workup for a financial consultation? Most people, wrong or right, don't think the guy selling them their car is the guy they want helping them with their investments.

So, why is the answer, *yes, but?* Well, there is a way that you can do this and not have the negative impact or at least reduce the potential for it and that is use a different form of your name. For example, the name you see for in their main resource box and the name that they are branding is C.J. Miles.

Let's say a person has an interest that probably is not very compatible to their primary business, an interest in movies. Maybe they have always thought it would be fun to write reviews on movies. The best way for anyone to do this and minimize the impact would be for them to use the Cortney Miles form of their name. They could use any other version really, for example Cortney J. Miles. would be acceptable.

This has two benefits that are closely related, not only are people not very likely to make the connection between the two, the two different versions will not compete in the search engines: in other words, if you went to Google and performed a search on the name, *C.J. Miles,* you would not be able to pull up anything that was written or blogged under *Cortney Miles.* That's all you have to do if you have a couple areas that you have some expertise in and want to share with the world some of your unique ideas -- just use a different form of your name.

I want to reemphasize one point that I made earlier, that is don't worry about being perfect before you start writing articles. Write, get better, learn more, and when you run across something that you know will make a difference in previous articles, go back and modify your previous work. We should all be better in 6 months than we are now, I don't care who you are.

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